Rock is the Only Classic Rock station in the Upstateand the main force in ratings and listenership for Men 25-54
P-1 Listening: 36% of Rock 101’s listeners are “P1” or very loyal listener group. They generate 70% of the station’s total listenership. An advertiser cannot reach these 37,700 Adults on any other station in the market with an adequate selling frequency.
Category Segment Index
Income $100,000+ HH 156
Value of Home $250,000+ 125
Employment Full-Time 143
White Collar 137
Sources: Greenville-Spartanburg Metro Fall 08 Arbitron Ratings
Scarborough Release 2 2008 on Adults 18+ in the Metro Area.
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